Tracey and Tim Canaday founded NS because of their love for snowboarding. In this interview the guys from Boardinsiders sit down with Tracey and he explains how he got into snowboarding, making boards, setting up Never Summer and what he wants for the brand. NS has always focused on design innovation, quality production, the best materials and having total control over the whole process – this is all very much down to the founders and how they want to run their business.